From MVP to Production
Before fully committing to the idea, we first tested it with the public. I built an MVP single page site to collect emails and gauge interest in the idea. Put the MVP site up for 2 weeks and used Google PPC ads to drive traffic. After the 2 weeks, we validated the idea through low to moderate cost-per-acquisition results.
After validating the idea, we purchased inventory through Alibaba, I updated the UI, improved the content, and built the payment functionality using Stripe’s API. My partner and I then mainly used PPC ads as our main source of traffic.
This was a fun project for a couple years until we ultimately shut it down to pursue other goals. Here’s what I learned:
- How to quickly validate a product before putting in too many resources
- Customer acquisition
- A/B testing