Icebrkr (Dating app)

Aims to create better connections and make conversations more meaningful

Android & iOS Dating App

Before getting into tech, I was on a Phd track with a research focus on romantic relationships (yup, total 180). In spite of my career change, I’ve always maintained an interest in how people get together and how they behave in relationships.

Fast-forward to August 2015, a friend of mine from grad school – who worked in online dating – came to me with the same problems that I saw with the industry: poor communication and ineffective tools for serious daters (here’s lookin’ at you, Tinder and Bumble).

Before committing resources to fully developing an app to solve these problems, we’ve conducted research, built the growth strategy and adopted the lean methodology to validate and test if there is a need for this product. We are currently in the testing/prototype stage.

Despite pursuing tech and entrepreneurship over academia, my interests in both have come full circle with this project… And it’s a whole lot of fun.

Skills Used:

  • Wireframing
  • Product Strategy & Management
  • User Testing
  • Lean & Sprint Methodologies
  • Invision
  • Branding
  • Fundraising
  • Public Speaking

Client

Self and Co-Founder

Date

In Development

URL

icebr.kr

Competitor Analysis

We first researched existing apps and worked with a Rutgers University study to identify current user problems

tinder
match
bumble
okcupid

Analyzing Product-Market Fit

This “Dating Seriousness Continuum” pinpoints each major dating app w/ an opportunity between the mid-serious range of daters

This "Dating Seriousness Continuum" pinpoints each major dating app

Commence Design Sprint

A 3-day brainstorming / sketching sesh lead to some “aha” ideas and rapid changes

sprint1-site
sprint2-site

Construct User Flow

Before wireframing the prototype, we created a simple user flow

user_flow-site

Prototype Screen Sketches

These low-fidelity wireframes helped maintain a clean minimal design by enabling me to focus on only 1 goal per screen

app-wall-sketches

Organize Information Architecture

This is a bird’s-eye view of how the screens relate to one another along with the core actions (in light blue) and areas of questions (red dots)

info_architecture-site

Usability Tests

Tested an Invision prototype with a couple dozen users to validate feature ideas and generate more questions

Sample Prototype Splash Screen
Sample Prototype Splash Screen
Sample Prototype Profile Screen
Sample Prototype Profile Screen

In Development

Check back soon!